Selected
Work

A summer research and communication project at Shanghai Jiaotong University, dedicated to raising public awareness of China’s vanishing traditional villages.

Designed and produced an end-to-end PR campaign: conducted field research in rural Fujian, directed and edited a short documentary using Adobe Premiere Pro, and distributed across 12 platforms including Bilibili, WeChat, and Weibo. The campaign generated 37,000+ organic views and 25+ media assets, all within six weeks.

Beyond content creation, the project involved coordinating with local historians, village elders, and preservation scholars to ensure accuracy and cultural sensitivity.